With over a decade of success, it’s due time for Osheaga to shake things up!
This redesign is meant to be a complete departure from their current aesthetic, opting for a sleeker look without missing out on fun and excitement.
I worked on creating a malleable type system that would translate through different mediums while still feeling familiar. The visuals are intended to have a more tactile feel to help bring the festival back to it's indie roots.
I have divided the brand roll out into before and after the line-up reveal to not only build excitement but to also slowly introduce the new aesthetic.